Privacy Policy
Updated on: July 13, 2024
Jehmuel James
President & CEO
Thank you for choosing Microfidelity!
This Privacy Policy details our practices for minimizing and protecting the data we collect. We encourage you to read the entire Policy. However, to save your valuable time, you can use the links below to go directly to the sections that pertain to the services you use, as our data handling practices differ depending on the service.
- 01. About Us, Our Offerings, and Our Site
- 02. Hosting and Cloud Solutions
- 03. Data We Collect When You Visit or Use Our Site
- 04. Domain Registration Services
- 5. How We Use Your Information
- 6. Legal Basis for Processing Personal Information
- 07. Entities with Whom We Share Your Information
- 08. Your Privacy Rights
- 09. Your Choices
- 10. Security: How We Protect Your Information
- 11. Data Processing in the United States
- 12. Data Storage and Deletion
- 12. Data Retention and Deletion
- 13. External Links
- 14. Updates to Our Privacy Policy
- 15. Inquiries and Complaints
If you have questions about our practices or any of your rights described below, you may contact us at privacypolicy@microfidelity.uk. This inbox is actively monitored and managed so that we can deliver an experience you can trust.
01. About Us, Our Offerings, and Our Site
1.1 Microfidelity provides a variety of offerings to clients ("you"), which include hosting and web services (such as shared, VPS, dedicated hosting, WordPress hosting, website builder, and email hosting ("Hosting Services")), cloud solutions (including FidelityCloud) ("Cloud Services"), and domain registration services ("Domain Registration Services"), among others.
1.2 The offerings provided by Microfidelity are collectively referred to as the Services in this Notice.
1.3 We also maintain a website (the "Website") where visitors, prospective clients, and potential job applicants can learn more about us and our Services.
02. Hosting and Cloud Solutions
This section details our privacy practices related to the data we collect while providing Hosting and Cloud Services to you.
In this context, "client" refers to businesses to which we provide Hosting and Cloud Services.
2.1 Information We Collect During the Provision of Hosting and Cloud Services
2.1.1 When clients utilize our Hosting and Cloud Services, they provide us with data related to third parties. We collect this data strictly according to our clients' instructions, meaning that our clients control the data uploaded to our platforms.
2.1.2 We establish agreements with our clients outlining our legal responsibilities regarding the data, clarifying that we may use this data only to provide the Services to our clients (i.e., Hosting Services, Cloud Services, or Domain Registration Services). In numerous jurisdictions, especially within the European Economic Area (EEA), Microfidelity is regarded as a "data processor" in relation to such client data. Each of our clients is considered a "data controller." As a controller, each Microfidelity client is responsible for meeting the GDPR requirements for controllers, which includes notice, disclosure, and specific legal bases for transferring data to Microfidelity and using the Hosting and Cloud Services. As a processor, Microfidelity has some, but not all, of those responsibilities.
2.1.3 For more information about the data collected by a specific Microfidelity client and subsequently transferred to Microfidelity, please refer to that client's privacy notice, typically found on their website.
2.1.4 There are instances where we act as a data controller. The remainder of this Privacy Policy explains our data collection practices in those situations.
2.2 Information Provided by You
2.2.1 The personal data we gather from you varies based on the type of service or support you need.
2.2.2 Some personal information is directly collected from you when you:
(a) Create an account or purchase any of our Services (e.g., billing details, contact info, credit card number, and in some cases, government identification);
(b) Request help from our technical support team (e.g., your phone number or email address);
(c) Log in to your account, such as your login credentials (e.g., your username and password);
(d) Fill out contact forms or request newsletters or other information from us (e.g., your email address); or
(e) Participate in surveys, contests, or activities we promote that might require your information.
2.2.3 We also gather and process other data that may not be as obvious to you. For example, account-related information is collected in connection with your use of the Services (such as the types of services you've used, your payment history, payment amounts, your domain name, information about when products renew or expire, customer service requests, information requests, etc.).
2.2.4 Some of this data may be personal data. We might use this information to contact you occasionally about our products, promotions, and other services that relate to your account. You can manage and select the information you wish to receive. Please see Section 11 for more details.
2.2.5 Most of the personal information we collect is essential to keep our Services functional and accessible to you. If we ask for personal information beyond this scope, we'll clearly explain why we need it (and what the effects of not providing it may be).
2.3 Information We Collect Automatically
2.3.1 When you use our Hosting Services, we might automatically collect specific information from your device. This may include details such as your IP address, device type, unique device identification numbers, browser types, information about your broad geographic location (e.g., country or city level location), and other technical information that may identify you.
2.3.2 For instance, data about service usage is automatically collected when you use and interact with our Services, including metadata, log files, and cookie/device IDs. This data includes specific information about your interactions with the features, content, and links (including those of third parties, such as social media plugins) within the Services, as well as the information listed above.
2.4 Information We Collect from Third-Party Sources
2.4.1 As a data controller, we might collect information from third parties. This can include details from partners to maintain your Services' functionality (such as domain name registrations and third-party email suites). We may combine this data with information we already have to properly update, analyze, and expand our Services. This information will only be used for the specific reason it was provided to us.
03. Data We Collect When You Visit or Use Our Site
3.1.1 Information you provide
Microfidelity collects and stores information you provide to us through your interactions with our website.
We gather information about your visits and interactions with the website, using cookies and similar technologies to analyze trends, administer the site, track user movements, and gather demographic data about our user base. You can manage cookie settings in your browser, although disabling cookies may limit certain website functions.
Additionally, we automatically collect and store certain information in log files, such as IP addresses, browser types, internet service providers, referring/exit pages, operating systems, date/time stamps, and clickstream data. This data helps us enhance our services, refine marketing strategies, and improve website functionality.
Our website includes social media features like Facebook buttons and widgets, which may collect your IP address and track the pages you visit. These features may set cookies to ensure proper functionality and are governed by the privacy policies of the respective companies.
We may also display targeted advertisements or offers based on your activities on our website, other sites, and products you currently use. These ads appear as product banners during your browsing sessions. We collaborate with third-party partners to manage advertising across our website and other platforms. These partners may use cookies and similar technologies to gather information for personalized advertising based on your browsing behavior and interests. If you prefer not to receive interest-based ads, you can opt out [insert opt-out link].
Our Use of Cookies
We utilize various types of cookies to enhance your experience on our platform:
Persistent Cookies: These cookies remain stored on your device to improve your browsing experience. For example, they remember your preference regarding our initial "Accept Cookies" notification.
Session Cookies: Session cookies are temporary and are automatically deleted from your device when you close your web browser. They assist us in tracking internet usage patterns, as outlined earlier.
Third-Party Cookies: Depending on whether videos are integrated into our content, we may utilize third-party cookies from platforms such as YouTube and Google. These cookies ensure the smooth functioning of embedded content.
You have the option to decline browser cookies by adjusting your browser settings (refer to Section 9). However, please be aware that opting out may limit access to specific parts of our platform. Unless your browser settings are configured to reject cookies, our system will issue cookies when you visit our platform.
04. Domain Registration Services
4.1 Disclosure of Information
When you register a domain name with us, we may disclose your information, including WHOIS info, as required to comply with ICANN or other applicable regulations and policies.
5. How We Use Your Information
5.1 As a data controller, we use the information collected from your use of our Services for the following purposes:
(a) Enhancing and optimizing the performance of our Services and the Website.
(b) Fulfilling obligations under agreements between you and Microfidelity.
(c) Diagnosing issues, identifying security risks, errors, or necessary improvements to the Services.
(d) Conducting research on the effectiveness of our Services, Website, and related marketing efforts.
(e) Responding to your support inquiries and communicating with you through various channels like email, website chat, text messages, phone calls, or automated communications.
(f) Providing information about our products and services.
(g) Investigating, preventing, or taking action regarding illegal activities, suspected fraud, or as required by law.
5.2 Data Aggregation and Legal Basis
Much of the data we handle is aggregated or statistical and does not identify individuals. However, where such data is personal or linked to personal information, we treat it accordingly.
6. Legal Basis for Processing Personal Information
6.1 The legal basis for collecting and using personal information depends on the specific context in which we collect it. Typically, we collect personal information with your consent, to fulfill contractual obligations, or where processing serves our legitimate interests without overriding your rights and freedoms. In some cases, we may have a legal obligation to collect personal information.
6.2 When we request personal information to comply with legal requirements or to perform a contract, we will inform you whether providing such information is mandatory and the potential consequences of not providing it. Similarly, if we rely on legitimate interests to process your data, we will explain those interests at the relevant time.
07. Entities with Whom We Share Your Information
7.1 Except for trusted partners and associates working on our behalf, we do not share or sell your personal information to third parties and ensure confidentiality of all such data. For instance, we share information with third parties necessary for maintaining your Services or domain registrations, such as domain registries.
Third Parties and Trusted Partners
7.2 We engage third parties to assist in optimizing our Services, including tasks related to payment processing, service fulfillment, and customer support.
7.3 We utilize third-party platforms for web-based and email-based advertising of our Services following your visit to our Website.
7.4 To enhance user experience, we use web analytics services that may capture anonymous data like mouse clicks and scrolling. This data is used solely for internal purposes to improve your experience with Microfidelity.
Legal Compliance
7.5 Microfidelity operates primarily in California, USA, and adheres to local laws and regulations. We may cooperate with law enforcement agencies in ongoing investigations, including secure data handover as legally required.
7.6 Outside the US, Microfidelity may disclose personal information in compliance with applicable laws to other law enforcement, regulatory, governmental, or court bodies.
7.7 We disclose information only where necessary: (i) to comply with applicable law or regulation, (ii) to protect our legal rights, or (iii) to safeguard your vital interests or those of others.
8. Your Data Protection Rights
8.1 Depending on your jurisdiction, you may have rights to access, correct, update, or delete your personal information.
8.2 If you reside in the EEA, you have additional rights:
- You can object to processing, request restriction of processing, or data portability.
- If we process your personal information based on consent, you can withdraw consent at any time without affecting prior lawful processing.
- You have the right to lodge a complaint with a data protection authority.
Microfidelity does not sell personal information as defined under General Consumer Protection Act.
09. Your Choices
9.1 Contact Details: Microfidelity customers with active accounts can view and update their contact details within the Microfidelity Control Panel.
9.2 Online Advertisements: Microfidelity and its advertising partners honor "opt-out" signals from a user's web browser, either automatically or through manual opt-out at Network Advertising.
9.3 Promotional Emails: To stop receiving promotional emails, click the unsubscribe link in the email or change your preferences on the Privacy page of the Microfidelity Control Panel.
9.4 Cookies and Tracking Technologies:
For guidance on managing cookie settings, follow the links below:
- Manage cookies in Chrome
- Manage cookies in Firefox
- Manage cookies in Internet Explorer
- Manage cookies in Safari
10. Security: How We Protect Your Information
We implement suitable technical and organizational measures to safeguard the personal data we collect and process about you. These measures are designed to ensure a security level appropriate to the risk associated with processing your personal data. For instance, we minimize log retention to the necessary minimum required for our systems administration and security staff to monitor service functionality effectively.
11. Data Processing in the United States
11.1 Your personal data might be processed in countries other than your country of residence. These countries might have data protection laws that differ from those in your country and may not be as protective. Specifically, our Website servers are based in the United States. Consequently, when we collect your personal information, we typically process it in the United States. We have put in place appropriate safeguards to ensure that your personal information remains protected according to this Privacy Policy.
12. Data Retention and Deletion
We retain personal data we collect from you as long as there is an ongoing legitimate business need (e.g., compliance with legal, tax, or accounting requirements, enforcement of our agreements, or fulfillment of our legal obligations). When there is no ongoing legitimate business need to process your personal data, we will either delete or anonymize it. If deletion is not possible (e.g., because your data is stored in backup archives), we will securely store your personal information and isolate it from further processing until deletion becomes feasible.
13. External Links
Our Website and Services may include links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policy of any website you visit.
14. Updates to Our Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will show the date of the last revision at the top. In certain cases, we may provide additional notice (e.g., adding a statement on the website, via the newsletter, or sending a notification). By continuing to access or use the Services after these changes become effective, you agree to be bound by the revised Privacy Policy.
15. Inquiries and Complaints
If you have any questions regarding our Privacy Policy, please contact us at:
- privacypolicy@Microfidelity.uk